Name: HSM
Size: 50' x 50'
Products Presented:Mortice and Overhead Signage
Project Challenge: Create a unique theme exhibit to announce the acquisition and debut the partnership of HSM Electronic Protection Services and Stanley Works, Inc. at the 2007 ASIS International Security Conference in Las Vegas, NV..
Design Solution: Using an existing exhibit property, Featherlite Exhibits transformed it into the "Double Agent Lounge" highlighting the partnership of the two companies. The 50'x50' space was fully enclosed except for the entrance and exit. The ceiling of draped sheer gold fabric and a huge crystal chandelier created the Lounge atmosphere. "Live Mannequins" under the marquee entrance stopped traffic and lured visitors to explore the exhibit further.
Guests were welcomed by the knowledgeable and friendly HSM staff as well as talent dressed in formal attire. Beverages were served from the "Bar" and presentation areas were created using gaming tables with large flat panel monitors. A raised "High Roller" area was created for special guests deserving the VIP treatment. A late model Aston Martin convertible also drew attendees and heightened the double agent theme.
Client Comments: We have been using "Theme" exhibits for 4 years and have experienced increased traffic and lead generation year after year. Featherlite Exhibits has been a great partner in this success. You can always count on the Featherlite team to manage every detail and deliver a fully polished event.
- B.T. Director of Marketing
|